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The days of being over plucked and tweezed are over, embrace your brows and allow them to frame your face, as they are designed to—but keep any unruly hairs at bay with a brow gel that can perform on the go. Here are our top picks!


Best Brow Gel



Table Of Contents



I remember my brows when growing up. I have literally had all of the shapes imaginable, from an ungroomed teenage slug to over-plucked, barely-there thin slithers. While trends have changed, the big eyebrow movement, led by the likes of Cara Delevingne and her signature brows, is here to stay (and I for one am grateful!). But even though this means fewer trips to the salon for wax or threading, you still need to control those bad boys, to stop them looking unruly. This is where my new makeup collection favorite comes in—eyebrow gel! 

This formula is similar to mascara, and kind of like a pomade, with a colored formula to thicken and groom your brows, with a built-in brush for easy application.




Groomed brows and chilling in my Cupshe swimsuit in Bacalar!


It’s great for travel, as I like to be minimal with my makeup, and if your brows look good, the rest of your face does too—honestly! Plus most formulas are waterproof and long-lasting, so are great for fine-tuning your brows before a long beach day, for sightseeing, or for dinner out and you won’t have to worry about touch-ups. 


We’ve looked at the best out there—from the best drugstore eyebrow products to premium brands—and have found the top brow tint gel that is perfect for TFGs on the go!



Best Brow Gels




Shop: Amazon | Walmart


WUNDER2 WUNDERBROW Waterproof Eyebrow Gel


When a product has so many Amazon ratings, you have to look into why it is so popular, and this Wunder2 Wunderbrow brow mascara gel is loved by users. Fans rave about its natural-looking colors but share that you get better results using the angled brush, rather than the enclosed applicator wand. It’s waterproof and users even share that it can last a couple of days and through sweaty gym sessions without budging. Plus the formulation is vegan and cruelty-free!

One user shares, “I’ve used many brow products but this is by far the best I’ve ever used. It stays on me for three days without touch-ups. I wore it in the pool and in the ocean and it didn’t budge. It does take some time and practice to get it looking natural though.”




Shop: Amazon | Sephora | ULTA


Benefit Brow Gel


This Benefit eyebrow gel contains a colored tint and tiny microfibers to thicken a sparse brow creating fullness and taming the strands for better definition. It comes in a standard size and a mini size that’s perfect for travel, but also a value size where you get a little bit more in the tube. 

Users love it saying the shade is natural and builds brows with staying power, one shares, “Love this product! Gives you a bit of shading and definition without being too intense. Great for busy people who just want to swipe it on and go!”

For a non-tinted version, check out the Benefit 24 hour brow setter, rated as the best clear brow gel around!




Shop: Amazon | Sephora | ULTA 


Anastasia Beverly Hills Tinted Brow Gel


If you have thin brows, make them look fuller with this Anastasia brow gel formulation. Its creamy texture fills in sparse spots without looking flaky.

Users rave about this Anastasia eyebrow gel, with one explaining, “This is my go-to brow product. I honestly don’t have time to shape my brows every day, but my brows are so light compared to my hair that they almost disappear. This product is everything! Brings my brows back to life with the exact amount of color and shape I need.”

You can also get a non-tinted Anastasia clear brow gel for a more natural look.


Check out our tips for packing travel makeup!




Shop: Amazon | ULTA | Walmart


L’Oréal Unbelieva-Brow Waterproof Eyebrow Gel


For a brow look that lasts, try this L’Oreal brow gel. The waterproof formula won’t smudge or transfer, even tried and tested through a tough workout or long hours of sightseeing. The gel thickens and fills in a range of natural shades. 

One user calls it her ‘Holy Grail’ of brow definition products, while another explains, “After trying several other products that were too heavy and dark looking, I was thrilled to finally find this. You can make it as light or dark as you like and it stays on all day long without smearing, fading, or coming off in any way.”




Shop: Amazon | ULTAWalmart 


e.l.f. Cosmetics Wow Eye Brow Gel


For an inexpensive alternative, check out the e.l.f. eyebrow gel. At only $5, it’s cheap enough to try out and users call it one of the best drugstore brow gel products for value and ease of use, compared to other brands. 

Reviews are great for  elf brow gel, with one sharing, “Doesn’t leave brows stiff, does good on setting brows and the tiny brush is perfect.”




Shop: Amazon | Walmart 


Maybelline Tattoo Studio Brow Pomade Waterproof Brow Gel


For instant color and definition, try this Maybelline eyebrow gel. It lasts for up to two days, with users sharing they saw fuller and thicker eyebrows.  

While reviews are good for this Maybelline brow gel, users say that the applicator is not that great, and recommend using a different brush or spoolie. One user shares, “My eyebrows are sparse and if the color rubs off it’s very visible. You can wear this for four days or more, without losing color. It is waterproof—I showered and it did not come off. You use so little of the product it should last a long time.”




Shop: Amazon | tarte | ULTA


Tarte Double Duty Beauty Busy Gal BROWS Tinted Eyebrow Gel


This vegan and cruelty-free gel by Tarte seems to have the applicator problem sorted compared to the other brands, having a needle-thin one for fine definition. Some users say the colors are a bit misleading, but once they find their match they are sold! 

One wearer describes, “I am truly obsessed with this eyebrow mascara. It’s the perfect formula and I love the tiny spoolie brush. I always get so many compliments on my brows when I use this.”


We’re rounding up the ten most long lasting eye liners!




Shop: Amazon | Nordstrom | ULTA


Anastasia Beverly Hills Brow Pomade


Another Anastasia eyebrow makeup product that users can’t seem to get enough of is this Dipbrow pomade. The waterproof product applies from a small pot, which users share lasts for ‘literally years’, so it’s well worth the price tag. The product allows for versatility, with users able to use it to line brows, and define, and tame them too. 

One user describes, “‘I’ve gone through SO many eyebrow products before finding this miracle. At first, I was skeptical because it was a pomade and I didn’t know how it would do on my thick coarse eyebrows along with my super oily skin. I am extremely happy with this product, it goes on super smooth too.”


Prefer to use an eye pencil instead? Here are the best long lasting eye pencils!



Shop: Amazon | ULTA


ULTA Brow Gel Tint


This Ulta eyebrow gel fills and conditions fine eyebrow hairs, with a small-sized spoolie applicator for precision application. The quick-drying formula is loved by users who say it’s easy to apply and has long-lasting, good pigmentation. 

One user shares, “I’ve tried using more ‘well-known name brand’ brow gels, and always come back to this one. It’s just a perfect size brush, doesn’t clump up, and it looks natural on my brows.”




Shop: Amazon | ULTA | Walmart


NYX Professional Makeup Control Freak Eyebrow Gel Clear


Rated as one of the best drugstore eyebrow gel, is this NYX clear eyebrow gel. It works slightly differently from the tinted alternatives, by fixing brows in place and coating over a penciled-in layer. 

One user shares, “I use this on my brows as well as my lashes and it looks so natural. You can’t even tell I’m wearing makeup!! Hold brows in place.”


Find out the best waterproof mascara that holds up!




Shop: Amazon | Walmart 


Milani Stay Put Colored Eyebrow Gel


Milani eyebrow gel offers a non-stiff color that stays put up to 12 hours of smudge-free wear, that’s also water-resistant.

Vegan and cruelty-free, Milani brow gel is loved by wearers, with one commenting, “Finally a shade that isn’t too dark and/or warm!! This is a perfectly neutral light brown. Applies like a dream and doesn’t make me look like Groucho Marx! Goes on nice and light but is buildable. Looks super natural. Will definitely purchase again!” 

You can also get Milani clear brow gel if you want hold and definition without the tint!




Shop: Amazon | ULTA


Essence Eyebrow Gel


The cheapest drugstore eyebrow pomade on the list comes in under $10! This Essence tinted gel formulation comes with tiny fibers to thicken brows, with users saying it’s great for daily use and easy to apply.

One wearer explains, “For the price, this is an AMAZING brow gel. I have previously bought Benefit and Clinique brow gels and this is a fraction of the price and just as good, if not better.”




Shop: Amazon | Sephora | Glossier


Glossier Boy Brow 


Boy Brow, the slightly confusingly named Glossier brow gel is a creamy wax product that visibly thickens and grooms your wild brows. Like a traditional hair pomade, this Glossier eyebrow gel gives a soft, flexible hold that won’t crust or flake.

One Glossier boy brow review shares, “It’s awesome. The brown looks natural with my mature fair skin and thin brows. Easy to control how dramatic you want to go. Choose this over a pencil any day.”

But users do say it’s a very small tube of product for the price. 




Shop: Sephora | Kohl’s


Milk Makeup Kush Brow Fiber Gel


This tinted eyebrow fiber gel from Milk Makeup is conditioning and adds volume to thin and sparse lashes. Containing uniquely heart-shaped fibers, it boosts brows for shape and fullness. This product is vegan, cruelty-free, and gluten-free, plus also free of a ton of sulfates, parabens, and other icky chemicals!

A user describes, “Highly recommend this! This is especially great for no-makeup makeup days. Instead of filling in brows, you can just use this and it adds volume and makes them look much more filled in. It’s amazing.”


Find out what our readers ranked as the best long-lasting lipstick for travel!



Best Eyebrow Products Comparison Chart


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How to Apply Eyebrow Gel


For a beginner wondering how to use eyebrow gel, this product usually comes with an applicator brush, but a brush with thinner angles may be better. Dab a small amount of product onto the brush, and starting at the center of your face, apply following the direction of the hair growth, pulling upwards, and slowly working until the end of the brow arch.

Leave enough time for the gel to set and dry before touching. If you want to purchase a separate brush and spoolie, there is a range on Amazon you could choose from!



What are the best eyebrow pomade and gels currently in your makeup bag? Share and comment below!


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